Monitoring
Lighthouse Cph monitors movements that have strategic consequences for businesses. Lighthouse Cph conducts the kind of monitoring that focuses on identifying patterns in changes that have strategic consequences for the business in question. These can be changes among the consumers, the customers and the competitors or in the branch or the economy on a Danish or Nordic level.
Today, Lighthouse Cph monitors for several major Danish and Nordic businesses and organizations generally in the form of newsletters and specifically in the form of detailed reports, presentations and management summaries.
The monitoring is usually utilized by the management to ensure that important changes are not overlooked and that the changes relate directly to the business’ strategic focus areas.
Our experience with this type of monitoring is extensive and demonstrates that with systematic and nuanced monitoring one can see movements and understand their strategic implications long before they become apparent to everybody. This is possible because we include both strong and weak signals in our considerations and look at areas outside the marketplace, where influences of strategic importance often originate. |
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Applications:
· Changing market conditions
· Complex organisational structures
· The need to understand new demands and needs
· The need to react to changes
· Competitor movements (direct and indirect)
· Ensuring proactivity
· Ensuring market and customer orientation
· Identifying growth potential
· Warding off potential threats
The reports can be given on a quarterly basis in the form of presentations, newsletters, reports or the business’ own intranet and furthermore, Lighthouse Cph can produce biannual management summaries with top line implications and focus areas. |
