Mission Statement
Lighthouse CPH’s mission is to ensure that strategic decisions are consumer-oriented in order to further the success of businesses.
Lighthouse CPH was founded on the basis of 15 years of experience with strategically implemented knowledge about consumers.
Most businesses and organizations have very little and very poor knowledge about the lives that people actually lead - lives in which products, services and offers should have a role and relevance.
Lighthouse CPH acts as the representative of the consumers, when strategic decisions are made and ensures that the initiatives of businesses are consumer-oriented and market relevant.
Lighthouse CPH detects, collects, monitors, and analyzes the constant changes which take place in society, in the marketplace and among consumers, as well as we identify the new, concrete growth and market potential that the changes create for the businesses.
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Lighthouse CPH focuses on what experience tells us is absolutely crucial for understanding consumer changes and changes in demand: Everyday life, behavior, and patterns in behavioral changes.
Lighthouse CPH is a small, specialist company. We employ 5 people in Copenhagen and have a large network of collaborators and researchers domestically and abroad. In a world of hot air and price boosting layers of fat, we take pride in our precision, speed and courage.
We shy away from smoke screens and scenarios and insist on proving that you can work stringently and systematically to understand future consumer behavior and thereby precisely indicate possibilities and potentials. |
