Pattern Based Strategy
Crucial changes among the customers and in the marketplace are organized in patterns.
We live in a world of patterns. Having the competitive edge and surviving is a matter of being able to see and act on these patterns.
Previous strategic models have focused on predicting changes using historical performance data.
Contemporary changes are organized in patterns and do not follow a straight line or historical data. That is why finding patterns in changes and identifying the opportunities and risks they entail will be absolutely crucial to whether or not a business succeeds.
Changes often start as one small change in behavior, which slowly and subtly multiplies into more behavioral changes among more people. At a certain point, one can speak of it as a pattern that has a massive impact on the demand and should therefore also have an impact on the strategies of businesses. The main challenge is to identify when a change becomes a pattern. |
|
Lighthouse Cph A/S specializes in identifying and understanding the strategic consequences of these patterns in behavioral change and thereby ensuring that the strategies of businesses take into account the changes going on in the marketplace and among the customers.
The fact, that pattern based strategies are the strategies of the future and changes in the dynamics of change requires new approaches, is emphasized by Gartner, who writes the following about Pattern Based Strategy:
“Gartner suggests that seeking and acting on patterns should become a more inherent part of strategic planning and execution in order for organizations to survive and thrive in a business climate that is constantly changing.”
Gartner Research August 2009. |
