Method
The method is the core of Lighthouse Cph. It is the engine room, and it is here that all knowledge about patterns in changes and changes in behavior originates. Lighthouse Cph works according to a method developed by Eva Steensig over the past many years. The method has its roots in sociology and in 15 years of experience with consumer knowledge and strategic implementation of consumer knowledge. In simple terms, the method consists of collecting and processing behavioral changes and identifying patterns in the behavioral changes based on thoroughly documented knowledge about change dynamics.
The method ensures that one understands the patterns in the changes, and thereby; what will be the dominating behavior in the near future. This is the opposite of simply describing random trends or irrelevant niche phenomena. |
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The method is open to complexity and works broadly with behavioral changes in everyday life thus reflecting reality and not the constructions that one inevitably creates, when one tries to cram complex quantities into boxes. The method has the quality of making it possible to identify patterns in changes, before they become the present reality and visible to everybody. This is possible, because the way one collects and processes behavioral changes provides one with a precise and nuanced understanding of changes long before they become the present reality.
The method is directly useful on a strategic level because it is based on real behavioral changes and not retrospective analyses or interpretations of what people would generally do in a specific situation. This means that the distance between knowledge and real initiatives is minimal. |
